I am not as far on with coming up with product ideas as I would have liked. I seem to have let other projects and the podcast take up too much of my attention.

I have started mind mapping out possible areas to work on. I’ve done this as a very structured mind map rather than the freeflowing ones which are better for ideas. To mind map areas I have been going through an online pet shop and looking at the categories.

As I look I’m noticing things that bug me as a dog owner. I’m also spotting items which seem a little boring, as though their design has not been explored for a long time. I intend to continue this exercise and then start honing in on a few of the categories.

mind map dog products