Tara Sandra alcohol creativity experiment

You have probably heard the theory that alcohol (and drugs) can increase creativity. In fact, a company even created a beer called The Problem Solver designed to “supposedly” provide the optimum alcohol level.

Purely in the name of research, artist Sandra Busby and I will be carrying out a series of experiments to test this theory. We have started the first experiments already. Each task will be carried out sober and then after consuming 4 units of alcohol.

The first creative tasks are:

  • To sketch a bottle in 30 minutes
  • To create a poem based on a random word in up to an hour
  • To create a character using everyday objects or images from magazines in 45 minutes (excluding image gathering time)

We will be talking about our results in a future podcast.